The three tiers

Pick what matters to you.

Click a tier to see the full breakdown across every stage from today through exit. Exit valuations use the conservative 6× revenue multiple.

Tier C · full breakdown

£150,000 · 159,744 options · 0.45% today

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StageOwnershipOptionsValueValuation

Current valuation (post-seed)

● now

Today, last round.

0.45%159,744£80,000£17.68m

Post Series A

~Pushing US, prep for Asia launch.

0.38%159,744£135,747£36.00m

Post Series B

Pushing US & Asia · AI-native.

0.31%159,744£754,148£240.00m

Exit · base

Base case.

0.26%159,744£785,571£300.00m

Exit · mid

Average of base and best case.

0.26%159,744£1,571,142£600.00m

Exit · best

1/10th of Apex Group revenue.

0.26%159,744£2,618,569£1.00bn

Strike £0.5008 (last round). 4-year vest, 1-year cliff. Pre-tax. Issued share capital grows from 35.3m post-seed to 61m post-Series-B as new rounds dilute. Your option count is fixed; ownership % decreases each round. Final option grant subject to contract.

IV.b · Footnotes

Where each number comes from.

01

Market size anchor

Apex Group is the services-heavy incumbent comp. Private, no public filing, estimated $1-2B revenue. We're using $1B as the conservative floor. Odin's £50m ARR target represents ~5% of that. We don't need to match Apex's headcount or geographic footprint to capture significant value. That's the point of building tech-native.

02

AngelList comp

AngelList peaked at ~40× ARR in 2021-2022. Zero-interest-rate anomaly, not a usable benchmark. Current market equivalent for a comparable business is 15-20× ARR, and that multiple requires genuine network effects, software-dominant revenue, and US scale. Not assumed by default.

03

Revenue quality

Odin's revenue is semi-recurring today. Stickier than transactional, not yet fully contracted SaaS. This justifies a higher multiple than pure services (1-2×) but below pure SaaS without network effects (15-20×). The services layer compresses the multiple unless it can be shown as transitional.

04

Exit multiple range

Conservative: 6× (defensible today, no heroic assumptions required). Mid: 12× (partial execution on AI and network-effects thesis). Optimistic: 20× (requires everything below to be true). All exit valuations on this page use the conservative 6× multiple.

05

What needs to be true for 20×

  1. 01AI-native operations: fund admin, compliance, reporting are substantially automated; marginal cost of a new fund approaches zero.
  2. 02Software-majority revenue: platform fees dominate over services; investors can underwrite a SaaS multiple on the blended business.
  3. 03Network effects are demonstrable: LP and GP density on platform creates lock-in and compounding deal flow.
  4. 04US traction at scale: meaningfully grown AUM and network density there.
  5. 05Services layer is transitional: human ops shrinking as a percentage of revenue.

06

Dilution

We assume 20% dilution per round (Series A and Series B). Issued share capital grows from 35.3m post-seed to ~50.8m post-Series-B. Your option count is fixed; ownership percentage decreases proportionally with each round.

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